Resources
Useful resources
Free guides, templates and reference tools for event marketers. Written by our team based on 13+ years and 500+ campaigns.
Planning
Event Marketing Strategy Template
A structured framework for planning your event marketing from 6 months out to event day. Covers channel selection, budget allocation, creative timeline and measurement framework.
Read →Event Marketing Planning Guide
A comprehensive guide to planning a campaign — from setting objectives and defining audience segments to building a calendar and managing creative production.
Read →How to Evaluate Event Success
Both quantitative and qualitative frameworks for measuring event success — before, during and after. Useful for internal reporting and agency briefing.
Read →Digital Advertising
Ad Specifications Reference
Current ad specs for Meta, Google, YouTube, TikTok and LinkedIn — formatted as a production brief reference.
Read →Google Ads for Events
How to set up, structure and optimise Google Ads campaigns for event ticket sales and registrations.
Read →Facebook Advertising for Events
Meta campaign strategy for event marketers — audience structure, creative approach, retargeting and budget allocation.
Read →How to Give Agencies Access to Google Accounts
Step-by-step instructions for granting Google Ads, Analytics and Tag Manager access to external agencies — without sharing passwords.
Read →Ticket Sales & Registrations
How to Increase Event Registrations
Conversion-focused strategies for improving event registration rates — messaging, page structure, retargeting and urgency.
Read →How to Increase Event Attendance
Practical tactics for driving higher attendance — from early-bird campaigns and audience segmentation to last-minute urgency.
Read →Driving Ticket Sales and Registrations
Our approach to building full-funnel campaigns specifically designed to convert audiences into ticket buyers.
Read →Trade Shows
Trade Show Marketing Strategy
How to attract exhibitors, sponsors and visitors to trade shows and expos — including exhibitor recruitment campaigns and visitor promotion.
Read →Winning Trade Show Marketing Tips
Practical tactics from 13+ years of running trade show campaigns — what works, what doesn't and what separates high-performing events.
Read →More articles
Read our blog
40+ articles covering every aspect of event marketing — from channel strategy to creative frameworks to post-event measurement.
Browse all articles →