Ticket Sales
Campaigns that sell tickets.
We've sold 2M+ tickets across 500+ events. From consumer festivals to trade shows, our campaigns are built around one objective: getting people through the door.
Trusted by SXSW, Melbourne Motor Show, AusFitness Expo and 500+ events worldwide.
2M+
Tickets Sold
500+
Campaigns
13+
Years Experience
930%
Best-in-class ROAS
Our approach
How we drive ticket sales
Phase 01
Audience architecture
Before a single dollar of media runs, we build the audience structure. Who are the most likely buyers? What do they look like behaviourally and demographically? Where are they? We segment by intent, lifecycle stage and geography — so every campaign starts with the right audience, not the largest one.
Phase 02
Urgency engineering
Event tickets sell in waves: a spike at launch, a drop-off mid-cycle, then a surge in the final weeks. We engineer campaigns that maintain urgency throughout — not just at the end. Early-bird offers, milestone messaging and capacity signals all play a role.
Phase 03
Channel mix optimisation
We run campaigns across Meta, Google, YouTube and TikTok and allocate budget based on performance data from 500+ events, not channel preference. The right mix depends on your event type, audience and timeline — and it changes as the event approaches.
Phase 04
Retargeting at scale
Most people who express interest don't convert first time. Our retargeting architecture keeps warm audiences moving toward purchase — with creative that escalates in urgency rather than repeating the same message.
Phase 05
Conversion optimisation
We review and optimise the full conversion path — not just the ads. Landing pages, ticketing flows, email capture and CRM sequences all affect conversion rates. We identify the bottlenecks and fix them.
Phase 06
Real-time reporting
Weekly reporting on every metric that matters — cost per ticket, ROAS, ticket volume by segment, pacing against target. You always know where you stand and what we're doing about it.
Why it works
Event-specific data others don't have
Benchmarking is the difference between guessing and knowing. When we run your ticket sales campaign, we're comparing performance against data from 500+ events — not general e-commerce benchmarks. That means faster optimisation and fewer dollars wasted learning what the data already knows.
- Cost-per-ticket benchmarks across every event category
- Audience behaviour patterns by event type and geography
- Creative performance trends across platforms
- Timing models — when to push, when to ease off
- Retargeting timing and frequency benchmarks
- Conversion rate norms for different ticketing platforms
Their track record in event marketing, combined with a data-led, audience-first approach, made them the right fit to help drive both awareness and ticket sales for SXSW Sydney.
Sam Saunders
Head of Marketing, SXSW Sydney
FAQ