Resources

Ad specs reference

Current ad specifications for every major platform we use in event marketing campaigns. Updated regularly. Use this as your production brief reference.

Meta (Facebook & Instagram)

Single Image Ad

  • Recommended: 1080 × 1080px (1:1) or 1200 × 628px (1.91:1)
  • File type: JPG or PNG
  • Max file size: 30MB
  • Text overlay: Keep under 20% of image area
  • Headline: 40 characters recommended
  • Primary text: 125 characters recommended

Video Ad

  • Recommended: 1080 × 1080px (square) or 1080 × 1920px (vertical)
  • File type: MP4, MOV or GIF
  • Max file size: 4GB
  • Duration: 1 second to 241 minutes (15–30 seconds recommended)
  • Captions: Strongly recommended (85% of views with sound off)

Carousel Ad

  • Image: 1080 × 1080px per card
  • 2–10 cards per carousel
  • Max file size per image: 30MB
  • Headline per card: 40 characters
  • Cards can link to different destination URLs

Stories Ad

  • Recommended: 1080 × 1920px (9:16 vertical)
  • Keep key content within middle 1080 × 1420px (safe zone)
  • Duration: Up to 15 seconds for video
  • File type: JPG, PNG, MP4 or MOV

Google Ads

Responsive Search Ads (RSA)

  • Headlines: Up to 15 (30 characters each, minimum 3)
  • Descriptions: Up to 4 (90 characters each, minimum 2)
  • Display URL: 15 characters per path field
  • Google auto-tests combinations — provide varied copy across headlines

Responsive Display Ads

  • Images: Up to 15 (minimum 1 landscape 1200×628px, 1 square 1200×1200px)
  • Logos: Up to 5 (minimum 1 square 1200×1200px)
  • Headlines: Up to 5 (30 characters each)
  • Descriptions: Up to 5 (90 characters each)
  • Long headline: 90 characters

Performance Max Assets

  • Landscape image: 1200×628px (1.91:1), max 5120KB
  • Square image: 1200×1200px (1:1), max 5120KB
  • Portrait image: 960×1200px (4:5), max 5120KB
  • Video: minimum 10 seconds, 720p resolution
  • Headline: 30 characters (up to 5)
  • Long headline: 90 characters (up to 5)
  • Description: 90 characters (up to 5)

YouTube

Skippable In-Stream

  • Resolution: 1280×720px minimum (1920×1080px recommended)
  • File type: MP4 (recommended), MOV, AVI, WMV
  • Duration: Minimum 12 seconds, recommended 15–30 seconds
  • Hook: First 5 seconds must compel viewers not to skip
  • Max file size: 256GB

Non-Skippable In-Stream

  • Duration: 15–20 seconds maximum
  • Same resolution and file type as skippable
  • Must deliver the full message within the time limit

Bumper Ad

  • Duration: Maximum 6 seconds (non-skippable)
  • Used for reach and frequency — complement longer formats
  • File type and resolution same as in-stream ads

TikTok

In-Feed Video Ad

  • Aspect ratio: 9:16, 1:1 or 16:9 (9:16 strongly recommended)
  • Resolution: 1080×1920px for vertical
  • Duration: 5–60 seconds (9–15 seconds recommended for events)
  • File type: MP4, MOV, MPEG, AVI
  • Max file size: 500MB
  • Caption: Up to 100 characters (hashtags and @ mentions count)

Spark Ads

  • Boosts organic posts from your TikTok account or creator content
  • Same aspect ratio and resolution as organic posts
  • Must be linked to an active TikTok account
  • Engagement (likes, comments, shares) accumulates on the original post

LinkedIn

Single Image Ad

  • Recommended: 1200×627px
  • Max file size: 5MB
  • File type: JPG or PNG
  • Headline: 70 characters (150 max)
  • Introductory text: 150 characters recommended (600 max)

Video Ad

  • Aspect ratios: 16:9, 1:1 or 9:16
  • Resolution: 360×360px to 1920×1920px
  • Duration: 3 seconds to 30 minutes
  • File type: MP4
  • Max file size: 200MB
  • Captions: Recommended (autogenerated available)

Important note

Ad specifications change regularly as platforms update their products. Always verify current requirements directly with the platform before production. The specifications above are accurate as of early 2026.

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