INTERNATIONAL ART FAIR
Tokyo Gendai
Tokyo, Japan · 2023
Campaign Results
6.6M
Impressions
493K+
Reach
77K+
Clicks
37% below avg
CPC vs Industry
854%
ROAS
Within 24hrs
Campaign Live
Campaign Overview
Tokyo Gendai is a contemporary art fair that launched in Japan with a tight timeline and an international audience to reach. We built and launched a full digital campaign within 24 hours of brief, across seven platforms in English and Japanese markets.
Campaign Goals
- Build brand awareness for a new art fair entering the Japanese market
- Drive ticket sales conversions across international and local audiences
- Reach art collectors, gallery visitors and cultural audiences
- Build an email subscriber list for future engagement
What We Did
We executed a multi-channel digital strategy spanning Facebook, Instagram, Google Search, Performance Max, Yahoo Japan, YouTube and TikTok. Activities included broad arts and cultural audience targeting on social platforms, high-relevance keyword optimisation for art gallery and fair searches, display awareness campaigns, video engagement content and market-specific creative for both Japanese and international audiences. Campaign was live within 24 hours of receiving the brief.
Channels
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