MUSIC FESTIVAL — TICKET SALES
Mardi Gras 2024
Australia · 2024
Campaign Results
515,184
Total Impressions
17,880
Total Clicks
3,474%
Overall ROAS
4,730%
Google ROAS
7,674%
PMax ROAS
$3.66
Google Cost/Conversion
2,022%
Meta ROAS
77,537
TikTok Video Views
Campaign Overview
Half Eaten Donut ran a multi-platform ticket sales campaign for Mardi Gras 2024, achieving a 3,474% overall ROAS across Google, Meta and TikTok. Google Ads led performance with a $3.66 cost per conversion and Performance Max delivering a 7,674% ROAS.
Campaign Goals
- Drive ticket sales and maximise attendance for the Mardi Gras 2024 festival
- Maximise return on ad spend across digital channels
- Reach the right audiences at the lowest possible cost per conversion
- Use TikTok for brand awareness to reduce overall conversion costs
What We Did
We implemented a multi-platform approach spanning Google Ads (Performance Max, Search, Demand Gen), Meta platforms (Facebook, Instagram, Messenger) and TikTok. Interest-based targeting, retargeting and video content were used across all channels. Google Ads led performance, with Performance Max delivering exceptional efficiency. Meta showed solid conversion results with room for creative variation. TikTok was used primarily for brand awareness — generating 82,826 impressions and 77,537 video views.
Channels
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Or drop us a line at robin@halfeatendonut.com