AusFitness Expo

Campaign Goals

• Increase awareness among potential exhibitors in the fitness and wellness space
• Generate high-quality stand enquiries from targeted brand and business prospects
• Foster engagement with prospective booth vendors
• Maximise ROI on ad spend with cost-efficient lead acquisition

What We Did

We executed a multi-channel ExProm campaign designed specifically for exhibitor lead generation. The strategy centred on targeted advertising to reach fitness brand decision-makers, comprehensive lead tracking to measure cost-per-enquiry, and cost-optimised bidding to maximise return. Creative was built around the commercial opportunity of exhibiting — audience size, engagement quality and category fit — rather than generic event promotion.