Marketing for finance brands

Finance marketing that passes compliance and still converts.

Better-qualified enquiries, without the approval headaches.

Lenders, brokers, advisers and finance events all compete for the same cautious buyers. We build compliant, data-led campaigns that earn trust, lower your cost per qualified lead and show exactly where every dollar goes.

Event marketing specialists. 500+ events and 2M+ tickets sold.

Who this is for

Two audiences, one growth playbook.

Lenders, brokers & fintech

For lenders, mortgage brokers, fintechs and financial advisers

Big decisions mean long research. We stay in front of buyers from first search to signed application.

  • Lead generation for loans, mortgages, insurance and advice
  • Google Search, Meta and LinkedIn campaigns built for regulated products
  • Landing pages and lead forms that filter for quality
  • Tracking from ad click to settled customer

Finance events

For finance expos, investor seminars and industry conferences

Our home turf. We fill seminars, expos and summits with the right attendees, exhibitors and sponsors.

  • Ticket and registration campaigns
  • Exhibitor and sponsor lead generation
  • Retargeting, email and SMS journeys
  • Live reporting on registrations and cost per attendee

Where finance campaigns stall

Getting leads is easy. Getting the right leads is the hard part.

Long decision cycles

Finance buyers compare providers for weeks. Without follow-up, your best prospects drift to whoever stayed visible.

Nurture and retargeting

Approvals eat your calendar

Legal review, disclaimers and platform policies slow creative to a crawl. We build compliant templates so new campaigns move faster.

Compliance-ready creative

Cost per lead keeps climbing

Finance keywords and audiences are some of the most competitive in paid media. Budget disappears quickly without tight targeting.

Smarter spend

Leads that never qualify

A full inbox means nothing if most enquiries can't be approved or never answer the phone.

Quality over volume

Fewer, better enquiries beat a bigger pile of bad ones. We optimise for qualified leads and customers, not clicks.

Your growth session

What you'll leave with after one call.

A focused working session with a senior strategist. You get a plan, not a pitch.

Your cost-per-lead baseline

We review your current numbers against finance benchmarks so you know what a good result looks like.

Compliant angles that work

Messaging and ad formats that pass platform review for your product and still earn the click.

A 90-day channel plan

Where to spend, what to test first and how to track the results from lead to customer.

Why Half Eaten Donut

Event marketers who know how to fill a pipeline.

We spend every day turning ad spend into registrations, exhibitors and enquiries. That discipline carries straight into finance.

500+Events
2M+Tickets sold
13+Years
400+Clients
  • Deadline-drivenEvents have fixed dates, so we're built to hit targets on a clock.
  • Every channel, one teamPaid social, search, email, SMS and creative under one roof.
  • Measured end to endClean UTMs and conversion tracking so you see what drives results.

Client testimonials

Real stories, real success.

Event marketers who trusted us with their campaigns. The same responsiveness and rigour goes into every finance brand we work with.

★★★★★

“It was great working with Half Eaten Donut on Sydney Contemporary. They were proactive and responsive and know the event space extremely well. We couldn't have achieved the results we did without the team from Half Eaten Donut!”

Electra Foley

Marketing Manager, Sydney Contemporary / Carriageworks

★★★★★

“We were super impressed with the results the Half Eaten Donut team were able to generate during our campaign!”

Marketing Director

GTR Events

★★★★★

“We are super thrilled with the result. The team were responsive and available throughout the duration of the campaign.”

Emma Battaglene

Marketing Manager, Art Central Hong Kong

★★★★★

“I couldn't be more impressed with Half Eaten Donut. They allowed us to expand our digital reach and introduced us to new marketing channels.”

Kelly Paljusic

Marketing Manager, The Baby & Toddler Show

★★★★★

“We were recommended Half Eaten Donut from a colleague and we're glad we invested with them for our launch event.”

Laura Blagys

Marketing Manager, Play World Australia

Our approach

How we generate finance leads.

Three playbooks we tailor to your product, audience and compliance requirements.

01Lending & broking

Intent-led lead generation

Search and social campaigns that meet buyers at the moment they compare, with landing pages built to qualify.

  • Google Search and Performance Max
  • Qualifying lead forms and landing pages
  • Cost per qualified lead reporting
02Advice & wealth

Seminar and webinar funnels

Registration campaigns and follow-up sequences that turn attendees into booked consultations.

  • Meta and LinkedIn registration ads
  • Email and SMS reminder journeys
  • Attendee-to-booking tracking
03Finance events

Full-event promotion

Visitor, exhibitor and sponsor campaigns that fill your expo or summit before doors open.

  • Ticket and registration campaigns
  • Exhibitor and sponsor lead gen
  • Retargeting through to event day

See our case studies

How it works

From first chat to a clear plan.

Growth sessions are limited each month so every business gets proper attention. If we're a good fit, we'll talk about working together. If not, you still keep the plan.

  1. 1

    Share your goals

    Complete the short form below with your product and targets.

  2. 2

    Choose a time

    We'll reply within one business day with available slots.

  3. 3

    Get your 90-day plan

    Talk it through with a strategist and leave with a written plan.

Book your session

Book your free growth session. Let's find your next qualified lead.

Limited spots each month.

  • 30 minutes with a senior strategist
  • A review of your current campaigns and landing page
  • A written 90-day plan you keep
What do you need most?
Prefer to pick a time now? Use our calendar

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General information only. Half Eaten Donut provides marketing services and does not provide financial product advice. Campaign results vary. Investing and lending carry risk.