Event Marketing That Delivers Results

Fill Your Event With the Right People, Not Just Clicks

A proven system used across 450+ events to drive registrations, ticket sales, and exhibitor ROI.

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Crowd at a major event

450+

Events

10+

Years

Global

Campaigns

The Problem

If You Run Events, This Probably Sounds Familiar

  • Registrations are slow
  • Exhibitors worry about attendance
  • Agencies report clicks instead of sales
  • Panic campaigns start 4–6 weeks out

What You Actually Want

What Every Event Organiser Actually Wants

  • Packed venues
  • Sponsors and Partners renewing
  • Predictable attendance
  • Clear ROI reporting
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Why Half Eaten Donut

Most marketing agencies treat events like normal campaigns.

But events rely on timing, audience behaviour, and momentum. After 450+ campaigns we codified the system that drives attendance. Partnering with Half Eaten Donut means:

01

Event Only Mastery

02

Senior Only Service

03

Clarity First Reporting

What We Do

How We Drive Event Growth

At Half Eaten Donut, we're a performance-focused digital marketing agency specialising in events. We plan, launch, and optimise campaigns across the platforms where your audience already spends their time, including Facebook, Instagram, Google, LinkedIn, TikTok, Bing, and more.

  • Exhibitor and sponsor leads
  • Audience registrations and ticket sales
  • Efficient cost-per-acquisition across channels

Every platform plays a different role in the event journey. Our job is to build the right mix of channels, messaging, and timing to drive the results that matter most. Using platform-specific strategies and continuous optimisation, we turn digital marketing into predictable event growth.

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Exhibitor at a trade show event

Trusted by Event Organisers Worldwide

Award winning

Let's amplify your next event

Book a short session with the Half Eaten Donut team. We'll dig into your upcoming event, spot the gaps in your current approach, and explore how we can help maximise its impact.

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Testimonials

What our clients say

"

Working with you again confirms what we already know, you guys really are the best in the business!

Liz Lockwood

Marketing Director, GTR Events

"

It was great working with Half Eaten Donut on Sydney Contemporary. They were proactive and responsive and know the event space extremely well. They were available for any last minute requests at any time before, during and after the event. The results from the digital campaign were also extremely good and we exceeded our ticket target. Overall Sydney Contemporary was a very successful event and we couldn't of achieved the results we did without the team from Half Eaten Donut!

Electra Foley

Marketing Manager, Sydney Contemporary / Carriageworks

"

We were super impressed with the results the Half Eaten Donut team were able to generate during our campaign! They were easy to deal with, knowledgeable, quick to respond and most importantly nimble in their ability to optimise the program and take advantage of real-time opportunities. Would highly recommend working with them across any of your digital projects. They smashed the targets and we are excited to work with them on our future projects!

David Weisz

Director, Reservoir Partners

"

SXSW Sydney 2025 has claimed a total event attendance of 345,000, marking a 15% increase from the previous year. The event also saw 105,000 unique attendees, representing a 10% increase year-on-year. We selected Half Eaten Donut based on glowing recommendations from industry clients who operate in this space. Their track record in event marketing, combined with a data-led, audience-first approach, made them the right fit to help drive both awareness and ticket sales for SXSW Sydney 2025. Half Eaten Donut has contributed to SXSW Sydney registering significantly more passes and tickets year on year and enabled meaningful collaborations with the Museum of Contemporary Art Australia and Sydney Contemporary. These partnerships have helped strengthen the brand, increase visitation and boost registrations across all three events.

Sam Saunders

Head of Marketing, SXSW Sydney

"

I couldn't be more impressed with Half Eaten Donut. The strategy they put together for our show allowed for quick, targeted wins as well as long term goals and the results they achieved in one campaign far exceeded our expectations. They allowed us to expand our digital reach and campaign activity and introduced us to new marketing channels that will be important components for future show campaigns.

Kelly Paljusic

Marketing Manager, The Baby & Toddler Show

"

We were recommended Half Eaten Donut from a colleague and we're glad we invested with them for our launch event. From strategy planning to weekly WIPs and daily emails from me, there was never a task too small for the team at HED and no question too unimportant to answer. They're great to work with and an incredibly agile team.

Laura Blagys

Marketing Manager, Play World Australia

"

We worked with Half Eaten Donut for Art Central Hong Kong and we are super thrilled with the result. The team from Half Eaten Donut were responsive and available throughout the duration of the campaign. They fully understand the intense nature of the event space and offered advice and solutions to help us deliver an outstanding result. Thanks!

Emma Battaglene

Marketing Manager, Art Central Hong Kong

Ready to fill your next event?

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