Event Marketing
Marketing that sells events.
Half Eaten Donut is built for event marketing. Not general marketing. Not brand campaigns with open-ended objectives. We run campaigns that sell tickets, fill trade show floors and drive registrations — with a fixed date and a measurable target.
Trusted by SXSW, Diversified, Melbourne Motor Show, Art Central Hong Kong and 500+ events worldwide.
500+
Events Delivered
2M+
Tickets Sold
13+
Years Experience
400+
Clients Worldwide
How we do it
The full event marketing stack
Audience Strategy
Every event has a target audience. We build granular segments — by intent, geography, behaviour and lifecycle — so budget flows to the people most likely to convert, not just the most reachable.
Paid Media
Meta, Google, YouTube, TikTok and programmatic display. We plan, build and optimise campaigns across the channels that actually move tickets and registrations — not the ones that look good in a deck.
Creative & Messaging
Event creative has a shelf life measured in days. We produce copy, ad creative and landing page frameworks that reflect the urgency of your event timeline — and refresh them before they fatigue.
Retargeting & Conversion
Most people who show interest don't convert first time. Our retargeting architecture keeps your event in front of warm audiences with escalating urgency — and turns browsers into buyers.
Email & Automation
Segmented email flows for ticket-holders, prospects, VIPs and exhibitors. Automated sequences that nurture leads without manual effort, triggered by behaviour rather than a calendar.
Measurement & Reporting
Full attribution across every channel. Weekly reporting that ties spend to outcomes — not impressions. You see what each dollar produced and what we're doing about it.
Why Half Eaten Donut
Built for events. Not adapted for them.
Most agencies do events as one vertical among many. We've done nothing but events for 13 years. That means benchmark data specific to your event type, audience knowledge built across every category from art fairs to motor shows, and a team that understands the specific pressure of a hard date and a sell-out target.
- 13+ years of event-specific benchmark data
- 500+ campaigns across every event category
- AI-first execution — speed without sacrificing strategy
- No lock-in contracts — we earn the renewal
- Campaigns live in 5 business days
- Full attribution on every dollar spent
Their track record in event marketing, combined with a data-led, audience-first approach, made them the right fit to help drive both awareness and ticket sales for SXSW Sydney.
Sam Saunders
Head of Marketing, SXSW Sydney
FAQ
Frequently asked questions
Ready to fill your next event?
Or drop us a line at robin@halfeatendonut.com