EQUESTRIAN EVENT — LEAD GEN
EQUITANA Melbourne
Melbourne, Australia · 2024
Campaign Results
11,326
Total Leads
$0.21
Cost Per Lead
6 weeks
Campaign Duration
Premium tickets sold out in record time
Outcome
Campaign Overview
EQUITANA Melbourne needed to build a qualified database of equestrian enthusiasts ahead of their 2024 event. We delivered over 11,000 leads in six weeks at a cost of 21 cents per lead — enabling the client to sell out their premium super ticket in record time.
Campaign Goals
- Generate a high volume of qualified leads among equestrian enthusiasts and industry stakeholders
- Maximise lead acquisition within a defined budget and six-week window
- Reach horse owners, riders, competitors and equestrian industry professionals
- Build a database to support direct ticket sales and event promotion
What We Did
We ran a focused Meta campaign across Facebook and Instagram, using audience segmentation to target equestrian enthusiasts, sports fans and industry stakeholders. Dynamic retargeting re-engaged users who had shown prior interest. Ad creatives and messaging were continuously optimised throughout the six-week campaign. The resulting lead database was directly activated by the client for ticket sales, contributing to a record-time sellout of premium tickets.
Channels
The client went on to sell out their premium super ticket in record time using the generated leads.
Campaign Outcome
EQUITANA Melbourne 2024
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