AI-first · Performance marketing for brands
We get you in front of the right people. And get them to act.
We've spent 13 years running performance campaigns where every dollar has to prove itself by the close of an event. Same discipline, applied to brands that need leads, customers and growth.
500+ campaigns delivered. Trusted by global event organisers and ambitious consumer, B2B and exhibitor brands.
The same team behind 500+ campaigns for SXSW Sydney, Art Central Hong Kong, Sydney Contemporary and Tokyo Gendai — now working with brands who need real leads, not just impressions.
Most agencies sell you reach. We sell you results.
Impressions don't pay your team. Engagement rates don't grow your business. Leads, sign-ups and customers do.
We built our reputation in event marketing — the most measurable, time-bound, high-stakes form of performance there is. When you've got 90,000 tickets to sell by Friday, there's no hiding behind vanity metrics. That discipline is what we now bring to brands.
If you need leads, sign-ups, qualified enquiries or customers — at scale, with full attribution, and proof every dollar is working — that's us.
What we do
Three brand verticals. One performance engine.
B2B & SaaS Lead Generation
You need qualified leads in your sales pipeline every month, not impressions on a report.
We've run multi-year B2B lead-gen partnerships for cybersecurity SaaS brands hitting $2M+ in landed revenue from digital channels, with 300+ sales-qualified demo requests per year and an average lead value of $15,644. Same playbook works for fintech, finance, mortgage broking, professional services and any business where the buyer is a defined decision-maker on LinkedIn, Google or Meta.
- Lead generation for SaaS, fintech, finance, mortgage broking and professional services
- Demand-gen campaigns across Meta, Google, LinkedIn, Performance Max and Demand Gen
- Full attribution from ad spend through to qualified lead, demo or customer
- Landing page optimisation built around your conversion goal
- Compliance-aware creative for regulated industries
Why brands choose us: because we treat every campaign like an event campaign. There's a deadline. There's a target. There's no margin for guesswork.
See our B2B work →Crypto & Web3
The crypto industry is full of agencies that talk a big game and deliver nothing. We're not one of them.
We're the Digital Marketing Partner for NZ Cryptocon 2026, working alongside Binance, MEXC, Swyftx, CoinSpot, OKX and Bybit. We understand the audience, we understand the regulatory tightrope, and we understand what actually converts in Web3 — because we run real campaigns, not Twitter threads.
- User acquisition campaigns for exchanges, wallets and trading platforms
- Lead generation for crypto-adjacent services (tax, custody, education)
- Event activation campaigns for exhibitors and sponsors
- Performance creative tested against real audience data
- Targeting across Meta, Google, X, TikTok and crypto-native channels
Event Exhibitors & Sponsors
You're paying $50K+ to be at the show. The booth, the staff, the travel, the giveaways. Most exhibitors leave with a stack of business cards and zero pipeline.
We run targeted lead-generation campaigns that fill your booth before the doors open and convert visitor traffic into qualified meetings.
- Pre-event lead generation targeting your ideal attendee
- Booth traffic campaigns running in the 14 days before the show
- Post-event nurture and retargeting to convert booth interactions
- Sponsor activation campaigns that justify your investment
- Real-time campaign optimisation during the event
149 qualified stand enquiries producing $120,846 in secured stand sales — a 1,745% return on ad spend. That's what an exhibitor campaign should look like.
See our exhibitor work →Our Method
The same DONUT methodology. Reframed for brands.
We don't have one playbook for events and another for brands. We have one performance discipline that works wherever the audience lives.
DATA
We know what converts before you spend a dollar. 13 years of benchmark data across audiences, channels and creative.
OPTIMISE
Every dollar works harder over time. Real-time bid management, creative rotation, audience refinement.
NAVIGATE
Platform complexity handled. Meta, Google, LinkedIn, TikTok, X, Reddit, Snapchat — we run the lot.
UNDERSTAND
Deep category knowledge. We do the homework on your industry before we spend a cent.
TARGET
Right message. Right person. Right moment. Right channel.
Case Studies
Brands and events that have trusted us with their numbers
B2B SAAS LEAD-GEN
Cybersecurity SaaS
300+ enterprise leads/yr
Australia · Multi-year partnership
EXHIBITOR LEAD-GEN
Multi-Show Exhibitor Campaign
1,745% ROAS · $120,846 in stand sales
Australia
EXHIBITOR CAMPAIGN
EXA Exhibitor
1,012% ROAS · 55 leads
Australia
MOTOR SHOW
One of Australia's Largest Automotive Events
Over 100,000 attendees
Australia
CULTURAL EVENT
SXSW Sydney 2025
345,000 attendees · +15% YoY
Australia
CRYPTO & WEB3
NZ Cryptocon 2026
Official Digital Marketing Partner
New Zealand
How we work
What working with HED actually looks like
AI-first delivery. Campaigns built in hours, not weeks. Reporting that writes itself. Senior thinking on every account.
A dedicated senior strategist. Not an account coordinator forwarding emails to a media buyer.
Campaigns live in 5 days. Urgent? 24 hours. We move at the pace the result demands.
Full attribution. You see what every dollar produced. No black box.
No lock-in contracts. We earn the renewal every month.
Reporting that makes you look good. KPIs your CEO, board and investors actually care about.
FAQ
Frequently asked questions
Ready to put your marketing budget to work?
No lock-in contracts. Campaigns live in 5 days. Free strategy call — no obligation.
Book a free strategy call →Or drop us a line at robin@halfeatendonut.com