APPEX

Campaign Goals

• Build awareness and retarget the target market within the packaging and processing sector
• Convert prospects into free event registrations
• Develop a first-party email list for future event campaigns
• Achieve cost-per-registration below industry benchmark

What We Did

We implemented a multi-channel approach across seven platforms. On Meta, we ran Advantage+ campaigns with final-week retargeting to capture warm audiences. Google Search used high-relevance keyword targeting to reach in-market prospects. LinkedIn campaigns targeted industry professionals by role and sector. Demand Gen campaigns ran audience-specific display creative at scale. A structured retargeting sequence addressed objections and reinforced relevance throughout the campaign window.