OUTDOOR & LIFESTYLE
National 4x4 Outdoors Show
Brisbane, Australia · 2024
Campaign Results
6.3M
Impressions
1M+
Reach
69,000+
Clicks
15% below avg
CPC vs Industry
930%
ROAS
Campaign Overview
The National 4x4 Outdoors Show needed to reach off-road enthusiasts, campers and adventure travellers across Queensland and drive ticket sales. We built a multi-channel campaign designed to capture intent from warm audiences and convert cold interest into ticket purchases.
Campaign Goals
- Build broad awareness among 4x4, camping and outdoor lifestyle audiences
- Drive direct ticket sales through targeted digital campaigns
- Retarget warm audiences and reduce drop-off at checkout
- Develop a first-party email list for future campaigns and partnerships
What We Did
We deployed a multi-channel approach across Facebook, Instagram, Google Search, Performance Max, YouTube, TikTok and LinkedIn. Tactics included broad audience targeting for 4x4 and camping interests, high-relevance keyword targeting on Google, AI-powered Performance Max campaigns for scale and video content on YouTube and TikTok to drive awareness and mid-funnel engagement. Final-week retargeting captured warm audiences and pushed undecided ticket buyers to convert.
Channels
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